Casi McDaniel

Casi McDaniel is a seasoned marketing professional currently serving as the Campaign Optimization and Social Media Manager at Mack Trucks since November 2021, where responsibilities include managing Marketing Cloud Account Engagement campaigns and integrating lead attribution data with SalesForce CRM. Prior experience includes positions as a SalesForce Business Analyst and Developer at Volvo Group, where integration of lead management systems enhanced data communication for over 200 users, and a role in Marketing and Communications creating digital content for a dealer network. Casi also has experience as an Independent Consultant specializing in LinkedIn lead generation and has held instructional roles as a Yoga Instructor. Educational credentials include an MBA in Marketing from the University of North Carolina at Greensboro and a BSBA in Marketing from North Carolina State University.