Bethany Addicott

Bethany Addicott is a skilled research professional with extensive experience in insight analysis and client-focused research projects. Currently serving as a Senior Research Insight Analyst at Macmillan Cancer Support since September 2021, Bethany previously held roles at Mail Metro Media and the7stars, where significant expertise in qualitative, quantitative, and mixed research methodologies was developed. Key achievements include leading various research initiatives and contributing to thought leadership pieces such as 'The Generation Factor.' Bethany began the career in market research and administrative roles, demonstrating a strong foundation in research support and client relations. Academic credentials include a Bachelor of Arts in Sociology from the University of the West of England.