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Alanya Harter

Director, Digital Marketing at Macmillan Learning

Alanya Harter has a diverse work experience in the publishing industry. Alanya started their career in 2003 as an Executive Editor at Bedford/St. Martin's, where they developed and marketed successful books and media. During their time there, they were involved in various projects, including the creation of the first four-color composition text and the development of innovative digital delivery platforms.

In 2012, Harter became the Director of Digital Strategy at Bedford/St. Martin's, where they led user experience, visual design, and marketing efforts for digital products. Alanya also created Video Central, a library of video content for literature and composition classrooms, and advocated for the importance of digital design and templates.

Since 2013, Harter has been working as the Director of Digital Marketing at Macmillan Learning. In this role, they lead a team responsible for enhancing the customer experience on the company's website and overseeing the launch of new digital marketing systems. Alanya also manages the integration of various marketing operations systems and ensures consistent processes and training are implemented.

Overall, Harter's work experience showcases their expertise in digital marketing, content strategy, and product development within the publishing industry.

Alanya Harter has a Bachelor of Arts (BA) degree in English Language and Literature, General, which was obtained from Indiana University Bloomington. Alanya completed this degree from 1986 to 1990. Later, they pursued a Master of Arts (MA) degree in Literature from the University of Wisconsin-Madison, which they obtained between 1992 and 1994.

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