Macondo is an energetic universe, a multi-brand store mixing up iconic fashion establishment brands next to youthful la- bels on the rise. The store is the brainchild of 247, the Italian fashion agency with disruptive instincts and a positive attitu- de, notorious for its finger-on-the-pulse curation of brands. Macondo was dreamt up as a platform to give 247 a window on the world, a gathering place for fashion and cultural disco- very.
Macondo takes its name from the city in Gabriel García Márquez’s magical realist novel One Hundred Years of Soli- tude. You’ll find us in fair Verona, in a store lately refurbished by the creative agency Moon and architect studio Stamuli, whe- re magic meets mayhem. Macondo is cultural exchange - a place to see a show of photography, a glimpse at something rising above the clatter of our age. A must-visit store insiders have on their radars: cult following. A cross-cultural-exchan- ge: fashion + art. Men’s and womenswear by heavy-hitting brands and discover.
It’s all in the mix.

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