Liliya Tyndyk

Liliya Tyndyk has extensive experience in digital marketing, partnerships, and affiliate marketing. Liliya began their career at Grammarly as an Affiliate Marketing Manager, where they developed and maintained strategic partnerships and managed affiliate relationships. In 2015, they joined MacPaw Inc. as a Senior Partnerships & Affiliate Marketing Manager. In this role, they managed affiliate relations and optimized campaign performance while also developing new partnerships and growth opportunities. Liliya then became the Team Lead for Partnerships and Affiliate Marketing at MacPaw, overseeing the growth and performance of these channels across all products. Most recently, they assumed the role of Head of Digital Marketing at MacPaw, where they shape the company's marketing strategy and provides a long-term vision for changes in the digital marketing landscape. Liliya also conducts research and analysis to identify new opportunities and improve digital marketing effectiveness. Throughout their career, Liliya has demonstrated a strong ability to drive improvements in performance, efficiency, and workflows in the digital marketing field.

Liliya Tyndyk obtained a Masters degree in Physics from Ivan Franko National University of Lviv, which they attended from 1994 to 1999. Liliya later pursued further education at the University of Toronto - Rotman School of Management, where they completed an Executive MBA program from 2022 to 2023. Liliya also holds additional certifications in Digital Marketing Strategy from the Professional Development - Harvard Division of Continuing Education, obtained in September 2021, as well as the YEDI International Program from York Entrepreneurship Development Institute (YEDI), obtained in September 2020. Liliya also received a certification in Interest Based Negotiations from Kyiv-Mohyla Business School in January 2019.