Paul Richard Mccullough

Paul Richard McCullough is the founder and president of Macro Consulting, Inc. Paul has over 30 years of experience in marketing research and has held senior positions at Cheskin Associates and Levi Strauss & Co.

McCullough has been a columnist for Marketing Research Magazine for three years, writing the column "Beg To Differ." Their columns are available on the MACRO website.

McCullough has a bachelor's degree in economics from the University of California, Berkeley.

Paul Richard Mccullough has an MBA in Management from Pepperdine University, post graduate studies in Mathematics from University of California, Santa Barbara, and a Bachelor of Science in Mathematics from University of California, Davis.