Bridget Longsworth

Bridget Longsworth is an experienced digital and content strategy leader with a strong background in social media management and marketing communications. Currently serving as the Content & Digital Platforms Director at Macy's since April 2023, Longsworth previously held significant roles at Scholastic, where a successful corporate social media strategy led to a 32% growth in engagement, and at the Clinton Foundation, where all digital marketing initiatives and the first-ever Presidential podcast were managed. Additional experience includes positions at the Alliance for a Healthier Generation, CBS Interactive, Yahoo, and others, showcasing a proven ability to develop and execute comprehensive digital strategies across various platforms. Longsworth holds a Master’s degree in Journalism & Mass Communication from Point Park University and a Bachelor’s degree in TV, Radio & Film from York College of Pennsylvania.