Seetha Chakrapany is a seasoned MarTech and AdTech leader with a strong focus on analytics and business intelligence transformations. Currently serving as the Senior Director of Digital, MarTech, and AdTech Solutions at Macy's since 2014, Seetha has spearheaded multiple complex digital transformations, empowering data-driven decision-making across the organization. With a foundational experience in establishing enterprise-level analytics platforms at Kaiser Permanente and PMI Mortgage Insurance Co., Seetha began their career as a Senior Software Engineer, providing insights for Fortune 500 companies. Seetha holds an MBA from Saint Mary's College of California and a Bachelor's degree in Mechanical Engineering from Chennai University.
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