Irving G.

Irving G. is an experienced marketing professional specializing in lifecycle marketing and customer retention strategies. Currently serving as the Lifecycle Marketing Manager at Mad Rabbit since November 2024, Irving previously held the position of Head of Retention at Pet Honesty, where significant achievements included a 335% increase in subscribe & save purchases and the launch of a loyalty program generating over $900k in its first year. With a robust background that includes roles as Retention Marketing Manager at Noticed and Email & SMS Marketing Manager at Benjamin Moore & Co., Irving has successfully managed and optimized multiple marketing campaigns, leveraging data-informed strategies to enhance customer experiences and drive engagement. Irving holds a Bachelor of Applied Science in Computer Information Systems and Public Administration from John Jay College and an Associate of Arts and Sciences from Kingsborough Community College.