Laurie Miller

Laurie Miller has a diverse work experience, starting with their current role as the Vice President of Marketing at MadCap Software, Inc. Laurie is responsible for driving revenue growth through various strategies and tactics such as demand generation, event marketing, digital advertising, and client retention programs.

Prior to their current role, Laurie worked as the Demand Gen Director at Demostack, where they developed omnichannel demand gen campaigns, managed digital paid media campaigns, and optimized conversion rates.

Before that, Laurie held multiple positions at Cask, including Director of Marketing, Marketing Manager, and Marketing Associate. In these roles, they oversaw the day-to-day activities of the Marketing department, executed and communicated marketing strategies, coordinated marketing efforts, managed budgets, developed and managed marketing campaigns, and supported sales and lead generation efforts.

Laurie also served as the Marketing Director at EdgeTech Inc, where they established and managed a full-service marketing and design department, oversaw integrated marketing plans, brand management, communications, promotions, market analysis, and media relations.

Earlier in their career, Laurie worked as a Marketing Manager at Travel To Go, where they executed national membership-based campaigns and collaborated with sales agents and department managers to establish campaign requirements.

Laurie'scareer began as the Creative Director at SD Jewish Journal, where they managed all aspects of the publication, including designing and managing print/digital magazines and their online presence.

Overall, Laurie Miller has extensive experience in various marketing roles, demonstrating their expertise in developing and executing successful marketing strategies, managing teams, and driving revenue growth.

Laurie Miller attended the University of Louisiana at Lafayette from 1996 to 2001, where they obtained a B.F.A degree in Visual Arts and Graphic Design. In addition to their formal education, Laurie has acquired several certifications and completed various training programs. These include certifications such as "Qualified Pipeline Visionary" from Qualified in August 2022, "The Next CMO: Operational Marketing Excellence" from The Next CMO in May 2022, "Building an Operational Marketing Plan" from The Next CMO in April 2022, "CMO Foundations: Working with Leadership and Board-of-Directors" from LinkedIn in April 2022, "Manage Your Budget & Measure ROI" from The Next CMO in April 2022, "Managing Your Well-Being as a Leader" from LinkedIn in October 2021, and "Accelerated Management Program" from Yale School of Management Executive Education in February 2021. Laurie has also completed courses in "Content Marketing" from HubSpot Academy in March 2020 and "Inbound Marketing" from HubSpot Academy in June 2017.