Luca Marciano

Luca Marciano is the Founder & CEO of Madcrumbs with a background in web analytics and digital marketing consulting. With experience working for various companies and brands, Luca specializes in advanced setup and analysis of analytics platforms. His expertise includes supporting clients in building strategies, identifying KPIs, and analyzing sites for optimal user experience and conversion rates. With a Bachelor's degree in Digital Communications, Luca has a strong foundation in web usability and accessibility.