Madden Media
Lisa Baird is currently the Destination Strategy Director at Madden Media since September 2023. Prior to that, Baird worked as a Media Supervisor at The Shipyard from September 2021 to August 2023. Lisa also held positions at Visit Oakland, The Port Workspaces, INCA: International Nature & Cultural Adventures, Hilton Worldwide, San Luis Obispo Downtown Association, Week of Welcome, Carmichael Recreation and Park District, and CERN. Baird graduated from California Polytechnic State University-San Luis Obispo in 2013 with a degree in Recreation, Parks, and Tourism Administration, Tourism and Travel Services Management.
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Madden Media
A destination is defined by the stories that visitors know, experience, take with them, and share. Madden Media has been telling stories and delivering results for over 35 years. Madden Media is one of the nation’s leading providers of custom and cooperative destination marketing solutions, in both digital and print. The company produces award-winning tourism promotions, offering more than 950 Destination Marketing Organizations around the country innovative, effective, and affordable media programs. Madden Media’s clients range from state tourism offices to towns with populations of less than 1,000. Through cooperative programs and a multitude of other marketing solutions, Madden Media specializes in finding ways for destinations to attract new visitors―connecting people to places.