Madden Media
Luisa Laurelli currently serves as an Account Director at Madden Media and is also part of the Rising Marketing Leaders Council at HSMAI. Luisa previously held the position of Account Director at Paradise Advertising & Marketing Inc., where responsibilities included managing extensive destination accounts and implementing successful campaigns through collaboration with internal teams and clients. Luisa's background features roles ranging from Global Marketing Specialist to Digital Media Buyer, reflecting a strong foundation in project management and market strategy across various sectors. Luisa holds a Master’s degree in Management & Leadership with an emphasis in Digital Marketing from Webster University, along with a Bachelor's degree in Public Relations, Advertising, and Applied Communication from the University of Tampa and an Associate's degree in the same field from Valencia College.
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Madden Media
A destination is defined by the stories that visitors know, experience, take with them, and share. Madden Media has been telling stories and delivering results for over 35 years. Madden Media is one of the nation’s leading providers of custom and cooperative destination marketing solutions, in both digital and print. The company produces award-winning tourism promotions, offering more than 950 Destination Marketing Organizations around the country innovative, effective, and affordable media programs. Madden Media’s clients range from state tourism offices to towns with populations of less than 1,000. Through cooperative programs and a multitude of other marketing solutions, Madden Media specializes in finding ways for destinations to attract new visitors―connecting people to places.