Ari Cheszes

Ari Cheszes is an accomplished executive with extensive experience in eCommerce and customer experience. Currently serving as VP of Merchandising and eCommerce at MADE Hoops since August 2025, Ari has also been a member of StartOps since June 2021. Previously, Ari held the position of Senior Director of eCommerce and Customer Experience at Overtime from January 2020 to July 2025, where responsibilities included P&L management leading to substantial revenue growth and improvements in operating margins. Other notable roles include Senior Manager of E-Commerce at Oakley and Director of E-Commerce and Customer Experience at HICKIES, where Ari consistently exceeded revenue and profitability targets. Educational credentials include a Master's degree in Strategic Management from Rotterdam School of Management and a Business Economics degree from Universidad Torcuato Di Tella.