Luke McKeever

eCommerce has always focused too much on the conversion and not enough on the person. This means we’ve been concentrating on our pages instead of their buying stages. We’ve all been prioritising the ready-to-buy minority, forgetting the future buyer majority. This not only leaves money on the table, but is wildly inappropriate to people. To your customers. Our Customer Intent Platform changes this perspective by introducing a new metric: Expected Conversion (xC™). It also gives retailers the analytics and experience triggers needed to predict and shift customer intent. Insight by insight. Segment by segment. Nudge by nudge. It's more personable and more profitable (9.4% revenue uplift on average, if you were wondering). It's Moneyball for eCommerce. And you don’t need data, development or design resource to use it. Get a demo of Intent today and unlock the value others overlook.