Erica Lima

Erica Lima is an accomplished professional with extensive experience in business innovation and operations. Currently serving as Growth Director - Innovation & Operations at Alpargatas S.A. since February 2011, Erica has held various leadership roles including Global Product Innovation Director for Havaianas and Global Sourcing Manager. Prior experience includes serving as Asia General Manager for Diana Paolucci S/A and Chief Representative in Beijing for BWP - Projetos, Consultoria e Participações. Erica holds an MBA in Strategic Business Management from FGV - Fundação Getulio Vargas and has studied Mandarin at Beijing University of Posts and Telecommunications and Beijing University of Technology. Erica earned a degree in Economics from Universidade Federal de Santa Catarina.