Madiha Bashir

Madiha Bashir is an experienced professional in sales and business development, currently serving as the Head of Integrated Customer Solutions Sales at A.P. Moller - Maersk since January 2022. Madiha has a proven track record in optimizing market share and driving innovative value-generating projects, leveraging data-driven analytics and customer behavior insights. Prior to this role, Madiha was the Business Development Manager at Muller & Phipps Pakistan, where business growth was driven through extensive sub-distributions. Experience also includes strategic business development at Coca-Cola İçecek and key account management at Nestlé, alongside early career contributions at HUM Network in marketing and content management. Madiha holds an MBA in Marketing and a B.S/M.S in Advertising from Shaheed Zulfikar Ali Bhutto Institute of Science and Technology.