Kelly Kinnear Hunter

Kelly Kinnear Hunter is an experienced professional in brand incubation and product innovation, currently serving as Director of Brand Incubation & Product Innovation at Maesa since September 2020, where the development of the Being Frenshe wellness brand in collaboration with Ashley Tisdale exemplifies innovative cross-category product launches. Prior experience includes multiple roles at Bastide, ranging from Global Marketing & Product Manager to Senior Brand Manager, contributing significantly to product launches and market share growth through strategic marketing initiatives. Early career positions in public relations internships at The Thomas Collective, PR Consulting, and The Brand Guild provided foundational skills in media management and communication. Kelly Kinnear Hunter holds an M.S. in Public Relations and Corporate Communication from New York University, complemented by a diverse educational background in history and design.