Luiza Patz

Luiza Patz is an experienced professional in e-commerce and commercial management, currently serving as Gerente de Farming for Móveis and Gerente de Produtos E-commerce for Eletrodomésticos at Magazine Luiza since November 2021. Responsibilities include managing product categories, developing sales strategies, negotiating various promotional tools, and overseeing operational health through P&L analysis. Prior to this role, Luiza coordinated commercial activities in the marketplace at Carrefour Brasil and led B2B commercial solutions at Via Varejo SA. An educational background includes a Pós Graduação in Marketing and Sales from Saint Paul Escola de Negócios and a Bachelor's degree in Business Administration from FGV - Fundação Getulio Vargas. Luiza also has experience in marketing and sales analysis from previous positions at Cnova - GPA.