Carlos Gidi currently serves as General Manager LATAM and Operations Director at mageba Mexico & CA, a position held since September 2020. Prior to this role, Gidi was the Trade and Product Marketing Manager for Power Tools at Apex Tool Group, LLC, covering key brands such as CLECO, WELLER, and APEX. Additional previous experience includes product management roles at Bticino and Hilti Mexicana, focusing on business strategy, new product development, and sales management. Gidi's career began as a Structural Engineer at Margain y Asociados and involved highway geometric design at Grupo Triada. Gidi holds an Engineer's degree from Universidad Nacional Autónoma de México, earned between 1997 and 2004.
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