MAGENTA
Sarah-Jean Cunningham is an accomplished professional with extensive experience in leadership, operations, and strategic communications across various regions, including the Middle East, North Africa, and Central Asia. Currently serving as Chief Executive Officer at Magenta since July 2017, Cunningham integrates principles from behavioral economics, sociology, psychology, and marketing to address social development challenges. Previous roles include Global Director of Operations and Business Development at Lapis Communications, where management of a multi-cultural team and market expansion initiatives were key responsibilities. Other notable positions held include Communication and Donor Liaison Officer at UNFPA, Research, Monitoring and Evaluation Specialist at Altai Consulting, and Project Manager at International Solutions Group. Educational background includes degrees from the Massachusetts Institute of Technology and the University of Cambridge, among other institutions.
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MAGENTA
At MAGENTA, we design, develop and deliver bold strategies based on robust behavioural models, local insights and rigorous data, creating enabling environments that allow people to thrive. Working across Asia, the Middle East, North Africa, West Africa, and Latin America and the Caribbean our teams are trusted partners and advisors to governments, donors and development agencies. Together, we work toward achieving long-lasting positive impact that improves people’s lives now and in the future. Integrating principles from behavioural economics, sociology, psychology and marketing, we utilise the latest behavioural models to analyse and solve social development challenges. Our organisation is deeply networked in the countries in which we operate, bringing a profound layer of understanding to our work, and complementing the science behind our approach. MAGENTA provides our partners with the following services, as part of either a 360-degree design approach or selected components of the campaign design cycle: • Formative Research - KAP studies, baseline studies, target audience research, media landscape assessments. • Strategy and Planning - Stakeholder consultations, planning workshops, strategy development, theory of change, media planning, campaign design, implementation plans • Creative Development - Overarching brand development, creative solutions • Content and Material Development - Public service announcements, edutainment (drama, reality TV), digital content, animation, graphic design • Campaign Management - Media buying, dissemination, media engagement, on-ground activations, event management • Technology and Digital - Phone Apps, website development, SMS solutions • Measurement & Evaluation - M&E planning, evaluation design and implementation, media monitoring • Capacity Building - Behavioural change communications training, media training