Yogeshwar Rao has a diverse and extensive work experience in digital marketing. Yogeshwar started their career as a Search Engine Marketing Analyst at Paragon Digital Services Pvt Ltd in September 2009, where they provided search marketing services for clients in the US and EU. Yogeshwar was responsible for campaign build-outs, forecasting, execution, and optimization across search, display, and social marketing until July 2011.
From August 2011 to February 2013, Yogeshwar worked as a Search Engine Marketing Manager at Sulekha.com. Here, they played a crucial role in driving revenue generation for Sulekha Deals, the company's eCommerce vertical. Yogeshwar actively participated in budgeting recommendations for various digital marketing channels and executed campaigns. Yogeshwar also developed innovative strategies to enhance conversions, increase revenue, and introduce new products to the market.
In March 2013, Yogeshwar joined Magzter as a Manager in Digital Media and held this position until January 2018. During this period, they demonstrated their expertise in digital marketing and contributed to the company's growth. Yogeshwar then took on the role of Senior Manager in Digital Media from February 2018 to June 2021, where they continued to drive effective strategies and achieve desired outcomes.
Yogeshwar's most recent position is Associate Vice President in Digital Marketing at Magzter, a role they started in July 2021. As an integral part of the company's leadership team, they are responsible for overseeing digital marketing operations and implementing strategies for business growth.
Overall, Yogeshwar Rao has accumulated valuable experience in digital marketing across various roles, demonstrating their expertise in campaign management, revenue generation, budgeting, and strategic planning.
Yogeshwar Rao obtained a Post Graduate Diploma in Business Administration with a specialization in Marketing from the Symbiosis Institute of Business Management, Pune, from 2012 to 2014.
Prior to that, they completed their Bachelor's degree in Electronics and Communication Engineering from St Peter's College of Engineering and Technology from 2006 to 2009.
Before pursuing their Bachelor's degree, Yogeshwar completed a Diploma in Electronics and Communications from Murugappa Polytechnic College in India from 2003 to 2006.
In addition to their academic qualifications, Yogeshwar also obtained certification as a Google AdWords Qualified-Search Advertising from Google in March 2011.
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