Mahindra First Choice Wheels Ltd
Abhishek Agarwal leads marketing and MarTech at Mahindra First Choice Wheels Ltd. Abhishek also served as Head of Marketing for Smaaash Entertainment Pvt. Ltd., overseeing brand and performance marketing. Previously, Abhishek was the Head of Digital Marketing & SaaS Business at Browntape Ecommerce and a Co Founder, Director & COO at Kapsica Media Pvt Ltd. Their experience includes roles at Google as an SME Acquisitions Manager and Account Manager for the Travel Industry. Abhishek holds a PGDBM in Marketing/Marketing Management from Indian Institute of Management, Calcutta, and is currently pursuing a degree in Organizational Leadership at Carnegie Mellon University - Tepper School of Business.
Mahindra First Choice Wheels Ltd
Mahindra First Choice Wheels is India’s leading used auto platform business which is organizing the market by aggregating demand and supply. It has the largest pan-India used car retailing network, large and fast-growing partnerships to procure used vehicles efficiently, the #2 auto-content portal in the country in carandbike.com, as well as the dominant share of the enterprise solutions market for banks, NBFCs, insurance companies and OEMs. The company is a part of the diversified Mahindra Group. It has also attracted funding from Silicon Valley-based hedge fund Valiant Capital, Indian private equity firm Phi Capital and Cox Automotive, a global $ 7 Billion Auto-Tech player based in the USA.