Mahindra First Choice Wheels Ltd
Harshil Desai serves as Business Head for the Kerala market at Mahindra First Choice Wheels Ltd since July 2022, overseeing P&L, operations, procurement, vendor management, and dealer management for three business lines. Prior to this role, Harshil held various managerial positions including Zonal Manager for South & West and RSA Network at Allianz Partners, Business Consultant at RE & TVS Dealership, and Regional Business Manager at Royal Enfield. Early career experiences include roles as Regional Sales Manager, Regional Project Manager, and Brand Store Manager, as well as Team Leader at Shinrai Auto Services Ltd. Harshil holds a Diploma in Automobiles from Maharashtra State Board Technical Education and a Bachelor of Engineering in Automobile Engineering from the University of Mumbai.
Mahindra First Choice Wheels Ltd
Mahindra First Choice Wheels is India’s leading used auto platform business which is organizing the market by aggregating demand and supply. It has the largest pan-India used car retailing network, large and fast-growing partnerships to procure used vehicles efficiently, the #2 auto-content portal in the country in carandbike.com, as well as the dominant share of the enterprise solutions market for banks, NBFCs, insurance companies and OEMs. The company is a part of the diversified Mahindra Group. It has also attracted funding from Silicon Valley-based hedge fund Valiant Capital, Indian private equity firm Phi Capital and Cox Automotive, a global $ 7 Billion Auto-Tech player based in the USA.