Mahindra First Choice Wheels Ltd
Sathiyanarayanan Muthukumarasamy is a seasoned professional with extensive experience in marketing and channel development within the automotive industry. Currently serving as the National Head of Channel Development & Activation at Mahindra First Choice Wheels Ltd since June 2015, Sathiyanarayanan is responsible for comprehensive brand management, product development, and marketing strategy across various platforms. Previous roles include Export Manager for Central America at Mahindra & Mahindra, where achievements included managing sales and logistics for automotive products and coordinating annual strategies for international operations. With a Master of Business Administration in International Business from the Indian Institute of Foreign Trade and a Bachelor of Technology in Electrical, Electronics and Communications Engineering from Maulana Azad National Institute of Technology, Sathiyanarayanan possesses strong analytical and strategic skills, coupled with substantial knowledge of the global automotive market.
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Mahindra First Choice Wheels Ltd
Mahindra First Choice Wheels is India’s leading used auto platform business which is organizing the market by aggregating demand and supply. It has the largest pan-India used car retailing network, large and fast-growing partnerships to procure used vehicles efficiently, the #2 auto-content portal in the country in carandbike.com, as well as the dominant share of the enterprise solutions market for banks, NBFCs, insurance companies and OEMs. The company is a part of the diversified Mahindra Group. It has also attracted funding from Silicon Valley-based hedge fund Valiant Capital, Indian private equity firm Phi Capital and Cox Automotive, a global $ 7 Billion Auto-Tech player based in the USA.