Gaurav Beohar is a seasoned marketing professional currently serving as GM Marketing at Mahindra and Mahindra Limited since August 2022, with responsibilities as Brand Head for the Scorpio portfolio, Thar, and new product developments. Previously, Gaurav held the position of DGM Marketing, overseeing the XUV500 marketing strategy, and served as Senior Brand Manager focusing on marketing operations for Mahindra Pick Ups and Mahindra Genio. Early career experience includes roles such as Manager and Brand Manager for Pick Ups at Mahindra, along with a tenure as Product Manager at Godrej & Boyce. Gaurav holds an MBA in Marketing from SIMSREE and an Engineer's Degree in Mechanical Engineering from Rajiv Gandhi Prodyogiki Vishwavidyalaya.