Javier Herrero-Velarde

Javier Herrero-Velarde is a seasoned professional in marketing and business development with extensive experience in the beverage industry. Currently serving as Director of New Business at Mahou San Miguel since February 2007, Javier is the founder of Cervecera Independiente, a business unit focused on local, premium, and craft beer. Javier's leadership in marketing spans various roles, including Marketing Director at Sanitas, where membership grew significantly, and pivotal marketing operations positions at The Coca-Cola Company, contributing to successful local campaigns and distribution strategies. Javier's career also includes key positions at Schweppes SA, Johnson & Johnson, and Unilever. Javier holds a Bachelor of Business Administration from Wichita State University and an MBA from IE Business School, complemented by a recent degree from ISDI.