Our company, Maidenform Brands, Inc., is a global intimate apparel company with a portfolio of established, well-known brands, top-selling products and an iconic heritage. We design, source and market an extensive range of intimate apparel products, including bras, panties and shapewear. We sell our products through multiple distribution channels, including department stores, national chains, mass merchants (including warehouse clubs), other (including specialty retailers, off-price retailers, foreign distributors and licensees), and our company-operated outlet stores and our websites. 

During Maidenform's 90-year history, we believe we have built strong equity for our brands and established a platform for growth through a combination of innovative, first-to-market designs and creative advertising campaigns focused on increasing brand awareness with generations of women. We sell our products under some of the most recognized brands in the intimate apparel industry, including Maidenform®, Flexees®, Lilyette®, Control It! ®, Luleh®, Sweet Nothings®, Rendezvous®, Subtract®, Bodymates®, Self Expressions® and Inspirations®.

Apparel & Fashion

Retail

Maidenform

Maidenform's headquarters in Iselin, NJ, United States

Maurice Reznik

Susan Ferenczi

This department oversees the management and efficiency of retail locations and the collection of customer payments.

Retail Operations

The Sourcing and Supply Chain team at Maidenform is responsible for managing the procurement, quality, and logistics of raw materials essential for the production of intimate apparel. This team ensures that materials are sourced efficiently and cost-effectively while maintaining high-quality standards. They collaborate closely with suppliers and internal departments to streamline processes, optimize inventory levels, and facilitate the smooth delivery of products to various distribution channels.

Sourcing and Supply Chain

The Human Resources and Recruitment team at Maidenform plays a vital role in attracting, retaining, and developing top talent to drive the company's success in the intimate apparel industry. They manage recruitment processes, develop employee engagement programs, and ensure a supportive workplace culture that aligns with Maidenform's brand values. Additionally, the team focuses on providing HR support and resources to employees, fostering professional growth and operational excellence across the organization.

Human Resources and Recruitment

This department manages financial transactions and ensures the integrity of data systems.

Finance and Operations

This department manages financial planning, budgeting, and accounting processes to ensure fiscal responsibility and efficiency.

Finance Department

The Marketing and Sales team at Maidenform focuses on driving brand awareness and revenue generation through strategic marketing initiatives and effective sales management. They collaborate to develop targeted campaigns that highlight the company’s diverse portfolio of intimate apparel, manage key retail partnerships, and explore opportunities in international markets, such as Mexico. By leveraging consumer insights and market trends, the team aims to enhance product visibility and foster customer loyalty across various distribution channels.

Maidenform

Org chart

Teams

Retail Operations

Sourcing and Supply Chain

Human Resources and Recruitment

Finance and Operations

Finance Department

Marketing and Sales

Offices

Maidenform

Org chart

Teams

Retail Operations

Sourcing and Supply Chain

Human Resources and Recruitment

Finance and Operations

Finance Department

Marketing and Sales

Offices

Related companies