Barbara Feeney

Barbara Feeney is the current Trade Marketing Director at Mail Metro Media. Barbara has over fifteen years of experience in marketing, sponsorship, and promotions.

Barbara began their career in 2001 with Dublin's FM104, where they were responsible for marketing, sponsorship, and promotions. In 2007, they joined Frank PR as an account executive. In 2008, they joined Metro UK as the Head of Trade Marketing.

In their current role, they are responsible for positioning Metro to its trade audience, raising awareness of the brand and its strengths to agencies and clients. Barbara leads the trade marketing team and creates and implements the trade marketing strategy to support the overall business goals.

Barbara works closely with the insight team to create compelling sales stories and ensure that Metro produces innovative and effective trade marketing campaigns. Barbara also writes and produces award-winning papers and collateral to showcase Metro's best commercial projects at prestigious industry awards. In addition, they manage commercial PR and comms to external and internal audiences, and they manage agency relationships.

Barbara Feeney completed a Higher National Diploma in Public Relations from the Public Relations Institute of Ireland. Barbara then went on to study Communications - Journalism & PR at Rathmines Senior College.

Barbara Feeney works with Jo Mazenko - Sales Director, Metro, Danny Geelan - Head of Sales, Mail Portfolio, and Andrew Webb - Head of Sales. Barbara Feeney reports to Dom Williams, Executive Director, Advertising.