Clémentine Biard

We help your emails land in the main inbox and stay there. We’ve worked with hundreds of companies depending on their needs to achieve a more efficient lead generation process. We can help you with: - Customer segmentation: there are no great campaigns without great targeting. To make sure our content is relevant, we need to clearly define whom we are contacting, and why. We also help you clean from any unused or invalid email your prospect list and get them ready to use. - Content development: Following your customer profile, we will tailor a series of emails (or messages if doing social media marketing) highlighting the key benefits of your offer for your prospect. - Email infrastructure: depending on your needs, we will help you choose and set up the correct infrastructure. Our team can accommodate any needs (external SMTP, rotating IPs, …). - Email deliverability & good practice: we will advise you on your strategy and make sure we put you in the best place to get your email delivered into the right mailbox. We will also share some tips and relevant good practices to follow in order for you to have a long term reliable infrastructure. - A/B testing programs: we can put together a testing plan to refine your email copy and make sure you have the best possible content, following the results of the test in terms of open, click and answer rate. We use tools to make sure that your email copy doesn’t contain spam word, that the phrasing is the most understandable for the reader, and that the subject line will be opened often. We have worked with all the major emailing service providers, as well as some less known or even custom-built ones. Lastly, we have the tools to monitor your reputation & IP address health.