Geraldine Mileham

Geraldine Mileham is an experienced Merchandise Planning Manager currently overseeing the Sparkling Wine, Beers, and Spirits area at Majestic Wine since June 2021. Previously, Geraldine worked as a Category Proposition Manager at Tesco, providing analytical insights for the Electronic and Entertainment Departments. From August 2006 to June 2019, Geraldine held various roles at F&F Clothing, ultimately serving as Merchandise Planning Manager for the Franchise division, where significant process improvements saved 900 hours of work annually. Geraldine’s earlier positions included responsibilities in merchandising and line flow management, achieving notable growth in sales performance. Geraldine holds a Bachelor of Science degree in Psychology, Sport, and Exercise from the University of Staffordshire.