Damla Dikbiyik Baltali is an accomplished professional with extensive experience in customer lifecycle management and growth marketing. Currently leading the customer lifecycle for Majid Al Futtaim's loyalty program, Damla previously served as Head of Growth Marketing & Retention at Kitopi, overseeing growth marketing and customer experience initiatives for a subscription-based business. Additional roles include Senior Growth & Customer Lifecycle Manager at KingMakers, Senior CRM Manager at National Bank of Kuwait, and CRM Executive at The ENTERTAINER, among others. Damla's background encompasses a rich blend of strategic CRM management, campaign execution, and data analysis, supported by proficiency in various analytical tools. A graduate in Mathematical Engineering from Istanbul Technical University, Damla's diverse skills and leadership capabilities have significantly contributed to driving customer engagement and retention across multiple sectors.