Ayca Pamucak

Ayca Pamucak currently serves as Senior Director of Digital Marketing & Paid Media at Major League Soccer since February 2020, after previously holding the position of Director of Paid Media. Prior to this role, Ayca was employed at Madison Square Garden Entertainment Corp. from February 2016 to January 2020, where responsibilities included developing integrated media strategies for high-profile brands such as the New York Knicks and Rangers. Earlier experience includes roles at Havas Media Group as a Senior Manager and Media Supervisor, focusing on cross-channel strategy for clients including Turkish Airlines and Barcelo Hotels & Resorts, and positions at Neo@Ogilvy and Hall & Partners involving digital media planning and market research. Ayca holds a Bachelor of Science in Business Administration with a Marketing Concentration from the University of North Carolina at Chapel Hill and has a French minor.