Cristin McGuinn Hayes

Cristin McGuinn Hayes has extensive experience in consumer products and licensing across various industries. Currently serving as Vice President of Consumer Products at Major League Soccer since December 2024, Cristin previously held significant roles at WWE, including Head of Global Licensing for the Consumer Products Group and Vice President of Retail & Business Development until May 2025. Prior roles include Vice President of Licensing & Marketing and Director of Licensing at Summit Golf Brands, Vice President of Business Development at Row One Brands, Inc., and Director of Licensing at Vineyard Vines. Cristin holds a degree in Government & Law with a focus on Political Theory from Lafayette College, completed in 2005.