Shannon Adams

Enterprise Renewal & Growth Manager at Fable

Shannon Adams has a diverse work experience spanning various roles and industries. Shannon began their career as a Summer Marketing Intern at the University College of the Caribbean (UCC), where they contributed to digital marketing and social media initiatives. Shannon then worked as a Foundation Officer at UCC, directly under the Manager of the University College of the Caribbean Foundation.

Shannon also gained valuable experience as a President and Vice President of Events at the Western Adventists Students' Association (WASA), where they organized and led events for the organization. Shannon further expanded their skills as an Assistant Trainer/Campus Tour Guide at Western University, where they conducted training programs and managed campus walking tours for prospective students and their parents.

In 2015, Shannon joined the DAN Management Students' Association (DMSA) at Western University as the Internal Events Planning Director. In this role, they coordinated event logistics, facilitated student engagement and networking opportunities, and garnered support from professors, alumni, and students for involvement in events.

Shannon's career also includes roles at various companies. Shannon served as a Marketing Intern at Mrkt360 Inc, an Intern at HighBreed, a Sales Development Manager, Sales Team Lead, Junior Account Executive, and Business Development Associate at HiMama, and a Market Development Manager at DocuSign.

Most recently, Shannon has been working as a Business Development Manager at Fable starting in 2023. Overall, they have demonstrated a strong background in business development, sales, marketing, event planning, and leadership across their work experiences.

Shannon Adams completed their Bachelor of Management & Organizational Studies (BMOS) degree with a specialization in Consumer Behaviour and a minor in Criminology at Western University from 2012 to 2016. Shannon then pursued a Master of Global Business at the University of Victoria from 2016 to 2017. Before their undergraduate studies, they obtained an Ontario High School Diploma from Columbia International College in 2012. Additionally, Shannon obtained several certifications in AdWords Advertising from Google, including AdWords Mobile Advertising, AdWords Shopping Advertising, AdWords Video Advertising, Adwords Search Advertising, AdWords Fundamentals, and Adwords Display Advertising, all in the months of May and June in 2017. In 2015, they participated in the Strategic Management program for MOS at The University of Hong Kong, but it is unclear whether they completed a degree at that institution.

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