Apolline Lacroix

Apolline Lacroix is currently serving as Chef de Projet CRM et Marketing Digital at MAKE UP FOR EVER since June 2022, where responsibilities include constructing a multichannel animation plan for the EU and France and managing lifecycle campaigns. Prior experience includes roles at The Kooples, focusing on omnichannel customer experience; CHANEL, where Apolline adapted the international loyalty program for the Asia-Pacific and European markets; and SEPHORA, where marketing animation plans were consolidated for retail across Europe. Early career positions include supporting product launches at Van Cleef & Arpels and Panasonic. Apolline holds a Master's degree in Luxury Marketing from NEOMA Business School and has completed education in management and commercial techniques.