George Salloum

George Salloum is a seasoned commercial leader with extensive experience in the beauty and consumer goods sectors. Currently serving as the Commercial Director at MAKE UP FOR EVER since October 2022, George has held significant roles such as Commercial Manager for MENA & India at Huda Beauty and Regional Corporate Sales Head at Estee Lauder. Previous positions include Regional Sales Manager at Estee Lauder, Senior Area Operations Manager at Coty (Chalhoub Group), and Regional Merchandising Manager at Ace Hardware International. George began a career in sales and category management at Transmed and Nestle. George holds a Bachelor in Business Administration with a major in Management and a minor in Marketing from Lebanese American University.