Ana Beatriz Fuhrmann Basso

Ana Beatriz Fuhrmann Basso is a seasoned marketing professional with extensive experience in leadership roles across various companies. Currently serving as Vice President of Marketing and Communications for Latam South at Ericsson since September 2022, Ana also holds positions as a social investor at FreeHelper, a member at makers, and previously was the CMO at Filóo Saúde. Prior experience includes serving as Brand, Marketing and Communication Director for Brazil and LatAm South at EY, and Marketing and External Communications Director at MetLife. Ana has a robust background in building marketing departments, executing integrated campaigns, and managing brand strategies, having also held significant roles at Multiplus S/A, Grupo Schincariol, Philip Morris, and Citibank. Ana holds degrees from FGV - Fundação Getulio Vargas and FAE Business School.