Syafinaz Allwee is an accomplished marketing professional with substantial experience in leading campaigns and marketing initiatives across various industries. Currently serving as Assistant Manager in Marketing Planning at Malaysia Aviation Group since August 2024, Syafinaz previously held roles at ShopBack, where responsibilities included managing a team to execute significant marketing campaigns, resulting in over 800,000 monthly orders. Prior experience includes a Senior Marketing Associate position at Shopee, focusing on relationship management and process automation, as well as roles in branding and marketing at Mentalogue and research and development at Cypark Resources Berhad. An early career at OrcaNation involved conservation efforts. Syafinaz holds a Bachelor of Science degree in Biotechnology from the University of Malaya.