Michelle Fry

Brand Integration Lead at Mamamia

Michelle Fry currently serves as the Brand Integration Lead at Mamamia, a position held since August 2021. Previously, Michelle held various strategic roles at Seven West Media from December 2012 to July 2016, including Strategy Consultant and Integrated Strategy & Planning Manager. Prior to that, Michelle worked at Procter & Gamble in multiple capacities, including Brand Integration Manager. Additional experience includes positions at David Jones, WHSmith, Luxottica Retail, and Pacific Brands, with a foundational role as Marketing Assistant at Procter & Gamble. Michelle holds a Bachelor of Commerce in Marketing from Macquarie University, a Diploma in Business Marketing from Meadowbank TAFE, and a Higher School Certificate from Riverside Girls High School.

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