Cue Orr, MBA

Cue Orr, MBA, has a diverse work experience in the fields of marketing, e-commerce, and digital strategy.

From 2017 to present, Cue Orr has been serving as the VP of Global Marketing and E-commerce at Mamenta. In this role, Cue is responsible for providing strategic direction to grow Mamenta and its client portfolio. Cue works with Mamenta's brands to ensure their consistency and relevance in international marketplaces, while also optimizing the user experience. Additionally, Cue has led the development and launch of initiatives for the Mamenta platform and the redesign of the company website.

Prior to Mamenta, Cue worked as the Managing Director at branded.digital from 2016 onwards.

From 2015 to 2016, Cue served as a Global Ecommerce and Digital Strategy Consultant, followed by the role of Director of Global Ecommerce and Digital Strategy at BUSCEMI. In these positions, Cue was responsible for growing BUSCEMI's overall digital presence and ecommerce revenue through strategic analysis and improving user experience strategies. Cue achieved significant milestones at BUSCEMI, including increasing ecommerce sales by 61% year-over-year, managing website platform migration and redesign, and elevating the brand aesthetic to enhance engagement.

From 2011 to 2015, Cue worked at Onestop Internet, where Cue held various roles. Cue's responsibilities included providing strategic analysis and direction to enhance brand digital presence and profitability of ecommerce channels, managing partner relationships, launching brand-centric ecommerce sites, and managing all aspects of the partner ecommerce channel. Cue successfully launched and managed brands generating millions of dollars in sales, implemented streamlined processes, and increased client sales by 46%.

From 2010 to 2011, Cue worked as an Account Planner/Strategist at Lambesis, where Cue conducted research, planning, and strategic insights for various clients.

In 2008, Cue worked as a Brand and Marketing Strategy Consultant at the University of San Diego - One Stop Student Center, where Cue played a key role in developing the brand and marketing initiatives. Cue designed and proposed an integrated marketing plan across various media platforms.

Cue Orr, MBA, completed a Bachelor's degree in Psychology with minors in Communication and Human development & Family Science at The Ohio State University from 1996 to 2001. Later, from 2006 to 2008, Cue obtained an MBA with a focus on Marketing and International Emphasis from the University of San Diego. In 2008, Cue also participated in a seminar on Negotiations at COPPEAD UFRJ.