Carol Hata Msc.

Carol Hata MSc. is a seasoned marketing and business development professional with extensive experience across various prestigious organizations. Currently serving as the Director of Marketing and Business Development at MAMMOTH since March 2025, Carol has previously held key positions including Executive Product, Pricing and E-commerce Manager and Head of CRM, Marketing Analytics & Insights at Porto. Prior roles also encompass Head of CRM & Market Intelligence at GM Financial, CRM Manager and Market Research Manager at Bradesco, and Senior Manager of Customer Insights and Market Research at HSBC Retail Banking and Wealth Management. Carol began a career in marketing with Banco Santander focusing on global sponsorships and communication planning, and has diverse previous experience in account management and CRM project coordination with Total On Demand and Rapp Collins Worldwide. Academically, Carol holds multiple advanced degrees, including a Double Degree in Master of Business from Nova School of Business and Economics, an MBA from Fundação Dom Cabral, and a Bachelor's degree in Social Communication from FAMEC.