Ivetta B. has worked in various roles in the media industry since 2012. Ivetta began their career as a Staff Writer at Canyon News in 2012, where they created, edited, and published articles daily for digital and print newspaper, and maintained and advertised articles on social media sites. In 2014, they moved to The Los Angeles Loyolan as a Senior Editor, where they managed a team of editors and staff writers, pitched and developed concepts, and wrote and edited articles for digital and print newspaper. Since 2015, they have been with Mammoth Media (formerly Science Mobile) as Senior Director, Content & Community. In this role, they have been the product lead for Wishbone App, Wishbone on Snapchat Discover, and Snatchural on Snapchat Discover, and has successfully launched Wishbone on Snapchat Discover and Snatchural series on Snapchat Discover in collaboration with Paper Magazine.
Ivetta B. attended Loyola Marymount University from 2011 to 2015, where they earned a Bachelor's Degree in Communication Studies.
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