Marcela Riojas

Marcela Riojas is an experienced marketing and product management professional currently serving as the Integrated Marketing Lead at Mammut Sports Group AG since September 2023. Previously, Marcela held the role of Integrated Marketing Manager at the same company and worked as a Marketing Coordinator at iXS Sports from February 2020 to July 2023. Prior experience includes positions as Product Manager for Gloves at Scott Sports SA and Product Manager for Apparel at Faction Skis, as well as roles at Patagonia as Production Manager and Associate Production Manager, focusing on managing finished goods factories in Central and South America. Marcela began a career in product development as the Teva Product Development Coordinator at Deckers Outdoor Corporation. Marcela holds a Bachelor of Science in Business Marketing with a Minor in Industrial Technology from California Polytechnic State University-San Luis Obispo, obtained in 2013.