Marty Melcher

Marty Melcher currently serves as the Vice President of Sales at the Cheers Sleep Division of Manwah Holdings Ltd, a role that includes overseeing Sales Development and managing the sales team. With extensive experience in the bedding and furniture industries, Marty previously held positions such as Senior Vice President of Sales at Legends Home Inc. and Vice President of Sales at Legends Furniture Inc. and IN2REST LLC. A significant tenure as Vice President of Sales at Serta Simmons Bedding, from 1997 to June 2019, involved multiple executive promotions, including launching the Advantage Marketing Program and managing buying group operations. Marty began a career in sales management with a strong focus on building organizational structures for effectiveness and achieving substantial business growth. Marty holds a Bachelor of Science degree in Business Administration with a focus on Accounting and Finance from San Diego State University.