Joseph Herrada

Joseph Herrada is a strategic marketing professional with extensive experience in brand development, sponsorship acquisition, and artist relations. Currently serving as Co-Founder and Director of Artist Hospitality & Sponsorship at Mana Collective since January 2025, Joseph leads efforts to create impactful partnerships and enhance event experiences for performers and sponsors. Previously, Joseph was a Marketing Manager at Decideware, where responsibilities included refining brand positioning and supporting client engagement initiatives. Additional experience includes a Strategy Intern role at dentsu international and serving as Director of Strategy for 42pointSEVEN. Joseph holds a Master's degree in Advertising and a Bachelor's degree in Advertising Management, both from Michigan State University.