Alexander Henderson

Alexander Henderson has a diverse work experience. Alexander started their career as an Internship-Electrical Engineer at Fraunhofer IIS in 2014. Alexander then worked as a Research and Development Engineer at VX Sport from 2015 to 2016. At Victoria University, they served as a Research Assistant, where they contributed to the design of custom testing equipment for football boots.

In 2016, Alexander joined Futures Sport + Entertainment, where they held various positions. Alexander first worked as an Analyst from 2016 to 2017, followed by a promotion to Senior Analyst from 2018 to 2019. Alexander then became the Director of Analytics & Innovation from 2019 to 2020, where they successfully led projects for notable clients such as Manchester United, Major League Baseball, and World Rugby. Alexander continued their role as Director of Analytics & Innovation from 2020 to 2021.

In 2021, Alexander took on the role of Vice President, Head of Americas at Futures Sport + Entertainment. Alexander led the US office, working with key clients including Major League Baseball, NFL International, Learfield College Sports, and several NFL teams. Alexander also developed new products to enhance the firm's offering in the market.

Most recently, Alexander joined Manchester United in 2022 as the Head of Marketing Sciences. In this newly created role, they collaborate with partners to understand their business context and create customized measurement frameworks that align with broader brand and revenue strategies. Alexander integrates these frameworks within the club's marketing and fan engagement ecosystem, utilizing internal and third-party data sources.

Alexander Henderson attended Victoria University from 2011 to 2013, where they pursued a Bachelor of Engineering Science degree in Sports Engineering. Their field of study was primarily focused on engineering.