Strategic Planning and Analysis

The Strategic Planning and Analysis team at Manchester United is responsible for developing and implementing long-term strategic initiatives that drive the club's operational and commercial success. This team conducts in-depth analysis of market trends, fan engagement, and competitive positioning to inform decision-making across various aspects of the organization, including football operations, marketing, and business development. By leveraging data and insights, the team supports senior leadership in shaping strategies that enhance the club's brand, expand its global reach, and optimize revenue streams.