Mandai Loop
Susanna Fagring is an accomplished executive with extensive experience in marketing and advertising. As the Founder and CEO of Mandai Loop since January 2022, Susanna previously co-founded Forsman & Bodenfors Singapore, serving as CEO from May 2018 to February 2022, and held positions at Forsman & Bodenfors as Senior Account Director and Client Director, overseeing global accounts for brands such as SK II and Herbal Essences. Prior roles include Account Director at Whybin TBWA managing Apple and Nissan accounts, and earlier positions in account management and auditing with Forsman & Bodenfors, KPMG, and GöteborgsOperan AB. Susanna Fagring holds a Master’s degree in Finance and a Bachelor's degree in Communication and Media Studies from the University of Gothenburg.
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Mandai Loop
We believe that the power of creativity lays the foundation for every successful brand and enables them to more effectively and emotionally connect with their target audiences and ultimately produce stronger business results. We work closely with brands, organizations, and individuals to help bring out their creative and strategic potential by sharpening their internal marketing skills, shaping their communication strategies, and ultimately elevating their creative output. Every Mandai Loop client team is made up of a handpicked number of talent (from agencies or independent freelancers) from all over the world, coming together to solve the task at hand. With this way of assembling teams, Mandai Loop ensures clients get access to the people best equipped to solve the task while at the same time avoiding unnecessary head counts that are usually associated with traditional agency models.