Mandai X
Chris Chiu is an experienced creative leader currently serving as the Head of Brand Creative & IP Development at Mandai X since August 2023 and the Vice President of Creative & Content at Mandai Wildlife Group since March 2021. Previously, Chris held the position of Group Chief Creative Officer at DDB Group Singapore from January 2017 to December 2020, where involvement extended to roles as Head of the DDB Asia Creative Council and member of the DDB Global Creative Council. Other notable positions include Chief Creative Partner at J. Walter Thompson, CEO & Chief Creative Officer at Leo Burnett Singapore, and Founder / Chief Creative Officer at Ren Partnership. Chris's extensive background in creative direction spans various leadership roles across multiple countries, contributing to their recognized expertise in the marketing and advertising industry. Educational qualifications include a Bachelor of Science in Marketing from California State University - Fresno and foundational studies at Catholic Junior College and St Patrick's.
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Mandai X
We live in a world where the delicate balance with nature has been disrupted. Reversing this trend will require a global effort of unprecedented speed and scale. An impossible task alone. Which is why we challenge ourselves to reach 1 billion consumers, as potential for change can only happen when many come together. And this is where Mandai X can make a difference. Working to influence changes in attitudes, decisions and behaviours. Leveraging off over 50 years of experience in inspiring people to value and protect nature as part of the Mandai Wildlife Group, our efforts will spark, catalyse and accelerate innovative ventures in completely new domains to drive growth and impact beyond boundaries. Eliminating the well-entrenched trade-offs faced between commercial, human and the planet’s well-being -– and blending everything together so that these usual conflicts faced are aligned. We will redefine what a better life means; and unleash humanity’s collective power to make this change through impactful ventures that enable and empower individuals and companies with everyday choices that not only help them, but also make the world a better place at the same time. Welcome to Mandai X.